Crowbar Marketing

Let's say you work for a pickle company.  You're on a business trip visiting customers.  It's been a long day; and as you enter the elevator in your hotel, a couple entering with you sees the company pin on your lapel.  Next thing you know, they've kept you for two round-trip rides from the lobby to the top floor, while they tell you about their favorites out of all the different pickles you make.

These two aren't just consumers: they're fans!  They tell their friends about your pickles; they serve them at home and at potlucks all the time.  In fact, they invented a "Pucker Pickle Casserole", specially named after your brand!

As tired as you are after a long day, you're smart enough to give them your card and to offer them a personal factory tour anytime they want.  Within a week, several thousand other people have shared the couple's fun encounter through a blog, and have added Pucker Pickles to their own shopping lists.

That's what we're about

Crowbar Marketing turns anonymous consumers into enthusiastic fans.

If you're a food or beverage manufacturer--or, for that matter, a producer of non-food consumer packaged goods--we can help you find new ways to leverage (ahh, the crowbar!) your marketing programs and resources to turn consumers into genuinely passionate fans.

How do we do it?  Read on!

hey, mom, i wanna be a consumer when i grow up

...Or not.  No surprise that the dictionary definition of a "consumer" is, well, "one who consumes".  Fun.

On the other hand, a "fan" is an enthusiast, an "ardent devotee".  That sounds better: it means that I care--maybe enough to share my enjoyment of your product with dozens or hundreds--even thousands!--of other people.  And if they become fans?...