Crowbar Marketing
811 Twilight Drive
Crescent Springs, KY 41017
FROM PASSION TO PROFIT
Let’s say you own a pickle company. You’re on a business trip visiting key accounts. It’s been a long day; and as you enter the elevator in your hotel, a couple entering with you sees the company pin on your lapel. Next thing you know, they want to buy you drinks so they can tell you about their favorites out of all the different pickles your company makes. In fact, they’ve told many of their friends about your pickles; they serve them at home and at potlucks all the time. They even invented a “Pucker Pickle Jambalaya” named after your brand.
As tired as you are after a long day, you’re smart enough to give them your card, with an offer of a personal factory tour. The result? Within a week, several thousand other people have read about the couple’s fun encounter with you on Facebook, and have added Pucker Pickles to their own shopping lists.
People aren’t born with an innate “passion” for brands; but a product that surpasses the usual expected performance of its category or type can generate a strong positive reaction in the individual who ultimately is looking for the solution to a problem or the fulfillment of a need. Even mundane products—pickles, jelly beans, pencils—can transcend their categories, redefining possibilities and moving the customer from mild pleasure at exceptional functional benefits to a deeper emotional investment that reflects captivation and ongoing brand loyalty. A company that strives to transcend at every brand touchpoint sees its passion returned by customers who drive profitable growth.
Crowbar Marketing turns passion into profits.
811 Twilight Drive
Crescent Springs, KY 41017
