Crowbar Marketing

So many choices, so little time: from salad dressing to mutual funds, we're "swamped with selection"--when the demands on our time are greater than ever.  In the midst of all this, how do you ensure that your brand not only stands out, but is the one that ends up in the consumer's shopping cart?  And how do you turn that consumer into a delighted and loyal fan?

Tune Up Your Brand Positioning

Who do you want to matter to--and why should they care?  What do your current or potential fans like or dislike, what do they read, where do they play...and how can you fit in?  Crowbar will help you tune up--or build from scratch--the brand positioning that will enable you both to see your fans more clearly, and to develop the programs that are most likely to engage and delight them.

Mix It Up!

Do you use agencies in your marketing?  Let us help you review their capabilities and performance.  (In fact, they may have more to offer than you realize.)  Agencies or no, how do you touch consumers, and turn them into fans?  Packaging, POP, public relations, advertising, event marketing and tours, sponsorships, contests, CGM (Consumer Generated Media), other viral or WOM (Word of Mouth) campaigns...all good tools, but only effective when used the right way.  We can help you build the best mix for your marketing and business goals.