Crowbar Marketing
811 Twilight Drive
Crescent Springs, KY 41017
WHO'S PETE HEALY?
Pete Healy is the director of Crowbar Marketing, where he helps companies build brands that captivate consumers and drive profitable growth by leveraging the new global wave of digital and social media technologies, cross-cultural changes, and shifting consumer behaviors.
Long fascinated by the confluence of commercial innovation and socio-cultural change, Pete has championed groundbreaking initiatives in several industries around the world. In 2008, he led development of new social media services at WonderGroup, a nationally recognized advertising agency in Cincinnati, and played a central role in developing new principles of consumer motivation and behavior in the 21st-century social media landscape. Prior to that, he served as vice president of marketing at Perfetti Van Melle USA, where he guided the strategy of the “Mentos+Diet Coke Geyser” craze, one of the earliest and most internationally celebrated viral marketing phenomena using social media.
Pete joined Perfetti after a 16-year career at Jelly Belly Candy Company, where his responsibilities grew from management of the famous candy manufacturer’s International Sales department to his last position as vice president of marketing. Pete built an in-house marketing team for Jelly Belly® that developed and brought to market new advertising and promotional campaigns, new packaging and merchandising programs, and several major product launches. Before joining Jelly Belly in 1989, Pete served as vice president and partner at Trade Pacific International in San Leandro, California. There he advised American producers of food and beverage products on entering and building their brands and business in international markets. During this time, Pete’s language skills in Japanese and his experience doing business across cultures brought more than $20 million in additional revenues to his clients.
Long an advocate of business/academia partnerships, Pete has taught classes on marketing and international business at the University of California Berkeley, as well as seminars on international trade operations for UNZ & Company and the US Department of Commerce. He currently serves on the Advisory Board of the Xavier University Marketing Department in Cincinnati, and advises the Northern Kentucky University International Business Center. Elected as the 2009-10 president-elect for the Cincinnati chapter of the American Marketing Association, Pete also speaks regularly at marketing and trade conferences. He has resided in Sapporo, Japan and San Francisco, and is a graduate of San Francisco State University.
You can follow Pete on:
www.LinkedIn.com/in/PeteHealyKY
Mentos(R) and AirHeads(R) are Registered TMs of Perfetti Van Melle BV.
Jelly Belly(R), JBz(R), and Sport Beans(R) are Registered TMs of Jelly Belly Candy Company.
811 Twilight Drive
Crescent Springs, KY 41017
